April 2020

All posts from April 2020

And the winner is…consumer insight on breed purchase trends

by Roxanne Conrad on April 6, 2020

On the ‘tail’ end of the Westminster Dog Show, we hear discussion around purchase trends and consumer psychology regarding an increase in breed sales. The fact that typical consumer psychology does not apply to the purchase of a particular breed may be shocking. For example,
according to the AVMA, a breed that wins Best in Show at the Westminster Dog Show does not typically increase the number of new registrations for that breed.*

So what DOES influence breed popularity?

The #1 impact on instant breed popularity is actually television & movies! That’s right, thank the entertainment industry for the uptick in Collies (Lassie), Carin Terriers (Wizard of Oz), Saint Bernards (Beethoven), Jack Russel Terriers (Frasier and The
Mask), Cocker Spaniels (Lady and the Tramp), and the largest increase – Dalmatians (101 Dalmatians).**

It is worth noting, that while the release of a new dog star may have an immediate impact on the popularity of any given breed, that popularity is often fleeting. One breed (which ironically is not prone to many Best In Show titles) has maintained their role as the leading star in many American’s homes, and continues to top the most popular breed lists for decades… and the winner is: the Labrador.***

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Roxanne ConradAnd the winner is…consumer insight on breed purchase trends

Employee Spotlight: TPP Welcomes New Addition to Leadership Team

by Mike Isaac on April 6, 2020

Brian Lett

Vice President, Sales

In February we officially welcomed Brian Lett as the Vice President of Sales. Brian came to Third Party Pet with over 15 years of Sales Leadership experience in both the medical call center and data industries.

Brian’s focus will be on expanding TPP’s partnerships, revenue, service offerings and client base. Brian’s experience in consultative sales and commercial call center services brings an invaluable resource to TPP’s current client partnerships.

Please feel free to contact us with any questions or requests for specific sales support: successteam@thirdpartypet.com

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Mike IsaacEmployee Spotlight: TPP Welcomes New Addition to Leadership Team

Reliability when it matters – Flexibility when you need it

by Adam Stachowiak on April 6, 2020

As the state of the country has drastically changed in the last 30 days, so have most businesses. Those in the service industries supporting other businesses, have had to pivot at lightning speed to stay open and relevant.

At Third Party Pet, we recognize the importance to our clients that we maintain “open doors” to safeguard those much-needed services we provide to our clients, and their consumers. Our goal is to stay fully operational through this period. As of 3/17/20, TPP converted 100% of its entire call center operations to a work from home model and has not dropped a single KPI since the migration.

In addition to ensuring reliable service, TPP has the technology, support staff and customer service skills to help our clients with any messaging challenges they are facing. If your business needs have been impacted, please contact your Success Team representative to discuss operational adjustments or flexible services.

We’re all in this together!

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Adam StachowiakReliability when it matters – Flexibility when you need it

AKC urges officials to allow pet food & service supplier to remain open during Covid-19 crisis

by American Kennel Club on April 5, 2020

The American Kennel Club (AKC) today joined with the Pet Industry Joint Advisory Council (PIJAC) and other animal care leaders to urge government officials to help ensure the well-being of animals by allowing businesses that provide products and services for the care of pets to continue to operate during the COVID-19 response. Dennis Sprung, AKC President/CEO, along with more than 780 pet care professionals from across the U.S., sent an open letter to federal, state, and local government officials asking that pet service and supply stores be listed as essential retailers that are exempt from mandatory closures.

“During this extraordinary time, we are challenged to care for our families, neighbors and friends. Our dogs are part of this community. Whether they are pets or service animals, dogs provide remarkable benefits and support to their owners, especially amid uncertainty. For the continued well-being of these animals and their owners, we must have access to pet foods, supplies, and services that may not otherwise be available.

The AKC is proud to join with other representatives of the pet care community in asking governments to exempt from closure these essential businesses,” said Sprung.

Read the letter here.

Source: www.akc.org/legislative-alerts/akc-urges-officials-allow-pet-foodservice-suppliers-remain-open-covid-19-crisis

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American Kennel ClubAKC urges officials to allow pet food & service supplier to remain open during Covid-19 crisis

AKC launches new canine legislation tracking system

by American Kennel Club on April 5, 2020

The AKC is pleased to announce the launch of the new AKC Government Relations Legislation Tracking Service. This new service enables you to check the status of all 2009 canine legislation in each of the 50 states, as well as federal legislation.

To use this service, go to the AKC Government Relations web page, www.akc.org/canine_legislation and click on the large “AKC Government Relations 2009 Legislation Tracking” icon. This will bring you to a new page with a clickable map of the United States. To view federal legislation, click on the “US Fed” icon to the right of the map. You can also click on any state to view that state’s pending canine legislation, the latest legislative developments, the progress of specific bills, and, if applicable, AKC legislative alerts and messages. In addition, you can view the actual text of the bill or read a brief official legislative summary.

The AKC does not have a position on every bill posted; rather, this service is meant as a reference tool for you to see all the issues being considered in your state.

We hope you will enjoy using this new service of the AKC Government Relations Department.

Any questions or comments regarding this new service should be directed to the AKC Government Relations

Department at (919) 816-3720 or doglaw@akc.org.

Source: www.akc.org/legislative-alerts/akc-launches-new-canine-legislation-tracking-system

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American Kennel ClubAKC launches new canine legislation tracking system