So what DOES influence breed popularity?
The #1 impact on instant breed popularity is actually television & movies! That’s right, thank the entertainment industry for the uptick in Collies (Lassie), Carin Terriers (Wizard of Oz), Saint Bernards (Beethoven), Jack Russel Terriers (Frasier and The
Mask), Cocker Spaniels (Lady and the Tramp), and the largest increase – Dalmatians (101 Dalmatians).**